I’m a multidisciplinary designer based in Berlin (Germany) with an affinity for graphic design, motion graphics, print design and branding.
Framework of the design process and my values
The design process is a great adventure. It’s a journey where I use a strict route plan, schedule and milestones. Even though I deal with the free creative process, I always work using a set of productivity tools and lean-approach.
My design studio is based on lean office rules
I use Continous Improvment method over the years
Using Kaizen philosophy in my work i achieve productivity
In cooperation with outside partners im able to use project management, kanban, and agile project management frameworks
Years of experience in working
with industry standard software
Press advertising for amazing roof tiles manufacturer
In my work, I have often opportunity to learn amazing things! Did You know that Hoffman Kiln can work continuously for 50 years and the ignition process may take several weeks ?
To support the Great Britain market for Traditional I’ve designed over 20 press advertisements targeted to a wide area of customers. They were printed in many newspapers and professional architectural magazines.
Design objectives were to present family-owned business (over 100 years) as a reliable, environment-friendly producer of hand made roof tiles, which can be used for historic buildings renovation.
I had to write and design a book in 2 weeks!
In the first weeks of pandemic lockdown, polish education wasn’t ready for distance learning. Many teachers were looking for quick solutions. For The Center of Education and Development I conduct many webinars on Facebook. The growing popularity of online training sessions for educators gained us to provide teachers with a guide for distance education. The handbook contains introductory material and step by step instructions for teachers with no experience with online teaching. The book was published in both paper and electronic version.
Upside down title story
The Marcin Waldoch’s newest book is about Polish-New Zealand relationships. In polish perspective New Zealand is exactly on the other side of the globe, therefor in the northern hemisphere, we use term antipodes. From ancient Greek, it means “having the feet opposite”. That is the reason for put one of the title words upside down. It also makes it possible to read the part of this title in New Zealand ;). The Book was published by Kazimierz Wielki University.
Gruchała Team is a family-owned organisation. On the ring were fighting Kewin’s grandfather, father, sister and few cousins. To start a professional boxing career, Kewin Gruchała had to find a successful promoter. We decided to write and create family and boxing portfolio presenting his background, story and achievements on Olympic boxing rings. Today Kewin is the youngest professional polish boxer with six wins, zero loose and two knockouts with scheduled fight for European champion’s belt.
Internal and external company communication
MBA Programme with focus on Lean Management
Academic Education marketing is a large part of my professional development. I was glad having the opportunity to create a brochure and other assets for the first Lean Management MBA programme in Poland. The design I provided is extremely clean and communicative. I used pink and green colours, taken from corporate identification of Lean Management Consulting Group, the partner of this project.
City mayor elections
Political marketing is all about values. Even city management and economics are driven by the invisible force of ideologies, preassumptions and moral curriculum. To identify political values and present them in an info-graphical way, I conduct three cognitive sessions based on Alexander Osterwalder methodology. Conclusions are the base for the text. I have used the infographics and schemes to introduce political platform od Leszek Redzimski former member of Polish Parlament and candidate for Mayor of Chojnice.
Meaningful events posters
A large part of my work is to create a meaningful and powerful message using a picture. I often use my philosophical background, that helps me to find universal categories on the semiotic panorama of concepts and symbols. The very best ideas are created outside the studio, during long walks with my dogs.
Priests and secret services of the communist state
The subject is not easy. In communistic Poland catholic church was like the moon.
On the white side, supports the Solidarity movement and give people hope.
The dark side constitutes a large number of priest cooperating with secret services reporting on their brothers in priesthood, parishioners and families.
I felt that I wanted to use a strict symbol and use only black and white. That is all I needed! One rectangle and white line. The poster was ready!
Against the state
Political science is all about the state, law and politics. What happened if people are opposing not to the political party, not to the government but the state itself? That was the main question of debates and lectures.
Utopia and dystopia, the visions of the future in political sciences
People like dystopian books and movies. We all love to study our future catastrophes. That kind of subversion fascinates social scientist. In recent year I had a great opportunity to design conference identification for Kazimierz Wielki University in Bydgoszcz.
Boxing show event poster
Although polish boxing isn’t famous around the World and polish boxer are commonly known from the ability to block punches with their face, it’s a popular sport. People like boxing events. In a few hours, they cheer on their fighters and see the artistic programme. On this particular boxing show, the main event was Michał Wiśniewski concert. He is Polish superstar, present on the stages since early 90′. The design challenge was to find a balance between boxing and singing.
Organic and old-school design for high-tech chemical company
Stockmeier is a lead German producer and distributor in the chemical industry always looking for providing the best ingredients and world-class support to B2B customers.
In order to strengthen the leading position in the area of eco-friendly, organic personal care cosmetics, I decided to propose traditional printing and cardboard look for trading materials prepared for the trade fair.
This look helps to stress how important is to formulate clean label products, respect of the natural environment and setting up global eco trends.
In this unique look, I designed two folders containing visit cards and two cardboards with example formulations for shower gel and shampoo for children.
This packages provided unforgettable footprint in the memory of personal care cosmetics producers who visited the Stockmeier stand.
When I’m not in my studio i shoot…
I always try to combine my passions in order to create synergy. A few years ago I participated in my first boxing training. Nowadays boxing is my way to stay fit and active after long sessions in my design studio. It’s also a sport, that can make you know your physical and psychological limits. That inspired me to take some photos. That was the origin of my exhibition. On the pictures: Kewin Gruchała and his sparring partner IMIE I NAZWISKO.
See my works!
“If i had asked people what they wanted, they would have said – faster horses” This sentence is atributed to Henry Ford, but he didn’t say that. Most people would rather say “faster modes of transportation”. The trick is to ask good question and understand the answer. My work is based on deep understanding clients values and recipients needs.
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Video, motion graphics
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